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Resources for You.
SALES AND NETWORKING
Books
- "Selling Sucks: How to Stop Selling and Start Getting
Prospects to Buy!", Frank J. Rumbauskas
— Great tips on establishing credibility in your target audience’s eyes
- "From Business Cards to Business Relationships",
Allison Graham
—In-depth look at networking and forming great long lasting relationships
STRATEGIC BRANDING & BUSINESS NAMING
Books & Online Resources
- "Logo Savvy", WOW Branding
— Branding and naming basics as well as many visual branding case studies
- Naming Criteria and Brand Gates
— Free worksheets on developing great business names and branding strategy
- "Branding Basics for small business", Maria Ross
— Wonderful, detailed process book on establishing a unique small business brand